Important
information about product research:
Here are some
major steps which must be consider while lunching or selecting product which
are given below
1.
Category
Analysis
Some factors must be understand related to product nature such as
(a)
Gated
Categories: Those categories in which we required special permission such as medicines,
toys, care and beauty related products need issue license for lunching these
products.
(b)
Targeted
Categories: Nature of niche in which we do not required any permission or license.
2.
Keywords
Research
It includes that what type of word we are going to search there are
commonly four types of keywords
(a)
Primary
Keyword: Most relevant keyword that truly describes our product.
(b)
Secondary
keyword: Somehow irrelevant keyword about our product.
(c)
Short
Tail keywords: Those keywords which having 2 or 3 words such as baby suits or
baby jump suits.
(d)
Long
Tail Keywords: Most detailed form of keywords.
3.
Product
Selection Criteria
(a)
Price:
It should be average as compared by competitors.
(b)
Search
Volume: Figure out how many people searched out that particular product.
Customers interest really matter.
(c)
Not breakable,
not too much variation, not gated, not low rated, not inconsistency in price
and easily shipment.
4.
Product
Research Techniques
(a)
Generic
Word Technique: Search different words of product also check which word is
mostly typed by buyers about a particular item.
(b)
Different
social sites also sometimes give amazing ideas.
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