Media Relations and Placement

Most common relationship between journalist and PR is concept of news. Before you go to media understand what media need. What media searching for. Mostly they need news. So get idea what is news and how media person judge its value.

·         Consequence “does information have any importance to listener or viewer”

·         Interest  “is information Usual  or people have interest in it ”

·         Timeliness  “information should be timeliness ”

·         Proximity “news should be near area of media”

·         Prominence “event and prominent people make news important”

Working with media

                You should know how journalists are working. What is journalist Job? How tough life of journalist face. What usually he report? What type of feature they report and play?    These are some questions that a PRO should know before working with media.

Guide lines how to deal with media.

o   Always be honest  “its take a lot of time to make credibility”

o   Establish ground rules “make good relationship with media persons”

o   Background “ know background of media which you link”

More tips

o   Always answer reporter call

o   Give media people what they want, not what you want    “Get idea”

o   Never publish daily Same Lines

o   Don’t assume reporters are out to get you.

o   Don’t try to intimidate reporters

o   Don’t plead your case or follow up story

Media often call you for interview. You can get a lot of benefits from this. This is chance for you to make a good image of your company or organization. But you need to focus on these things before you go on interview.

·         Everything will be on the record.

·         Provide your background to interviewer

·         Know your topic very clearly.

·         Anticipate touchy questions

·         Always answer a question that already matters

·         Don’t say aloud to reporter.

·         Keep yourself cool in answers.

·         Honest with your JOB

·         Look Professional  “provide help if interviewer need after interview”

Due to some reasons if you are making some mistake in your press release or information that you send or in interview that you give. Some thing that you need to do urgently bases.

o   Always be a diplomatic

o   Contact to reporter immediately. Tell him your fault and ask him to correct before publish.

o   Keep your self calm and well-mannered

If your story is already Publish then ask for correction. If reporter can make help you then ok. Then otherwise write letter to editor.

Place public relations piece in media.

Decide where to place you message in media. Firstly make a Media KIT that has all information to relevant media. In a media kit you need to cover these areas that are given below.

Media Kit

                Name of Publications, radio, T.V, newspaper

            Name of editor, reporters, News Directors

            Address, including mailing and street address

            Telephone numbers, Fax number, Email address.

            Editorial information, style guide “how they write news”

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How Write Effective Advertising Copy 2

USP (Unique Selling Points) 

     

 This is a marketing tool that is very important. I would like to write in points know u need to brain storming 

howsolve effective advertising collection

•  Lowest Price "show your products price is low"
• Superior Quality "tell how your Quality Superior"
• Superior Service "Tell Customers how your services are superior"
• Exclusive Rights " Show your License and Quality Certificate like ISO2001”

The more you tell the more you sell

            Always remember in Magazine advertising you need to tell more because your attraction to your special costumer s. they want to read more about your product. But u needs to focus how strategically you will attack on his needs and desires. How strategically you tell him what he wants and what he need.  Firstly tell him how your product is helpful for him for make life more easily Then where it available. 

Lay Out:

            Lay out of your advertising is very important. If the presentation of your advertising is very attractive and I catch attention of reader then your money is get pay back to you. You can make you layout more attractive by using different color combinations or different cultural ideas. Because Human is Social animal and we like things social and culturally.

Rules of AIDAS

• ·         Attention “you can get attention of reader or consumer by attractive Headline and Lead”
• ·         Interest  “built interest by asking Question and solution of Problem”
• ·         Desire  “keep in mind how your product can fill desires of human like food, home, personality”
• ·         Action  “call to action tell where you are available and  how you can contact to US”

Use Takeaway selling:

Be honest with your customers. Make credibility of your product and company if you give a sale offer for a limited time then it should be for limited time. Good Customer relations are very important 


This is link for my last Post Click Me   . Now you can Put it out with a perdurable

US Advertising Market Review 2010

Online market increasing rapidly everyday . it is best place for companies and industries to advertise there product. Year 2010 make a record in online advertising uprising. but yet it is on second number. according to Bussinessinsider review

want to read full report of market review click ME
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How Write Effective Advertising Copy

Advertising is a Tool of Marketing. but it is very effective part of marketing. success of product is depend on how attractive your advertising. here i tell you more about which points we need to remember while writing an effective Copy add for both print and electronic media 

if of all 

Headline

          headline is very important part of any advertising if we are launching a campaign of product publicity but we not focus on our adverting then our money is just going to garbage. here first thing is headline. keep in mind "first impression is last impression" if consumer not read your story ad then what you get? noting just moeny wasting. 70 % success of ad depend of its Headline. Headline Should be much attractive and give persuasion to reader real/see full ad. 

Use of Picture

          First we discuss about print media. Use of relevant picture is very important. if you are writing about paint or mobile you use happy persons picture or picture that relate to your product. it does not seems your product is talk about color white cream and you use pic of old age people.  this is un-ethical and not relate to your product or services. keep in Focus Relevant pictures. 

Capture relevant background in shoot:

          this is about electronic media. if you are going to write a advertising copy for electronic media. you need to focus which seen matter more and relevant to my product idea. because if you are writing about mineral water bottle then background can be a waterfall with greenery or water filtration process plant.  

Built Believability

         firstly you have to built believability of your product by adding third person comments about your company and your product. your company can hire a Brand Ambassador that have good image in Market and everyone like to look that Personality. 

        you should also add point of view of an Expert in that field for example Head Shoulder Shampoo add Expert opinion in his adds .

USP (Unique Selling Points) 

      This is a marketing tool that is very important. i would like to write in points know u need to brain storming 

•  Lowest Price "show your products price is low"
• Superior Quality "tell how your Quality Superior"
• Superior Service "Tell Customers how your services are superior"
• Exclusive Rights " Show ur License and Quality Certificate

Want to learn more about USP Click ME

but come back for more tips for free.......

ur comments required for second part

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Pakistan Energy Downfall

PEPCO (Pakistan Electric Power Company), which is responsible with other subsidiary power companies (GEPCO, MEPCO, FESCO, LESCO, IESCO etc) for distribution of electricity in Pakistan except Karachi,. In karachi KEPCO is working. 

              

  Condition of load shading in Pakistan is very serious. Load shading hours are 14+. Government body and energy authorities are totally fail and stuck to control load shading ghost.  Pakistan facing 4500 + MW shortfall.if this situation remain same it will damage Pakistan industry. if industry wipe-out country will lose its one economic pillar. 

                Anther fact that Pakistani people facing is increasing rate of electric Unit. In Karachi and different areas of Pakistan people protest against to much short down of electricity without informing and increasing rate of unit . On the other side Natural Gas and Petrol prices are also increase.  

                Here I have some fact and figures about Demand and supply sheet of Power supply

I Have solutions of this energy crises ..

1. Private Sector can be helpful. many international Companies are interested in this. we can make a deal in energy development sector.
2. if we shift industrial area from citizen area to another place. combine industry sector specially heavy industry. because in a Home we need only 120 W power. but heavy industry need 250 w.  we can save alot of power.
3. Paksitan have very good weather for solar energy. Around the year Electricity can be Generate. we need to focus specially on this field.
4. Pakistan is a Nuclear Country. it have capacity to generate its all Electricity form this.
5. Pakistan have very impressive Water canal and Rivers. Government should make large number of water Dams. recently in flood they have lost to much water . if there was any flood dam available to much distraction can be avoided.
6. Wind generators also helpful in some areas of Pakistan. 
7.  Paksitan have its own Sea. we can also Generate electricity from water waves in sea.

Pakistan Have to Much Talent and Youth Power in It. Only we need to get some proper guidelines. Teacher can play very good and efficient role in this. if we focus on our skills with our study we can make our country Developed.  

If  you like this please comment and share with your friends  Thanks in Advance