How Effectively Communicate with Employees To Increase Your Business Strength

The management of change involves adapting an organization to demand of environment and modify the actual behavior of employees. Changing the behavior of employees mean that you will get out-comes that you want.  If employ do not change their behavior, the organization can’t change. Many things must be considered when undertaking organizational change, including the types of pressure being exerted on the organization to change, the kind of resistance to change that are likely to be encountered and who should implement change. Six basic strategies for achieving change are.

How Effectively Communicate with Employees To Increase Your Business Strength 

1.  People approach:  Using Communication science technique to involve employees in diagnosing informational problems and planning action to correct them. For example whenever you want to put new policy for your organization then involve all relvent staff in your decision making.You can ask them to give their suggestion in any format how can this policy can help in organization business development or where should we need to focus to batter results. 

Safeguard Marketing Strategy

Safeguard is a anti-bectrial soap. company create very impressive marketing strategy with using different appeals to consumer. lets see this presentation first 

Safeguard ten steps marketing plan

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after viewing the full presentation we have to know that marketer is used Fear appeal and make a proper research before creating Marketing MIX plan. There is a chart of basic human wants

they plan there market keeping in mind first step of human psychological wants.
then after they use Fear appeal and appeal of emotions. in which they show if you dont use our product then Becterias and virus will attack you. you need to wash your hands. In target audience is Children and Mothers. They also use emotional appeal for Society. For Children they make special cartoon in which they show how safeguard control Durtooo(virus leader) and safe Pakistan from diseases.
here some examples


Advertisement example is

link of Safeguard Channel
There are alot of competitors of Safeguard in Pakistan like lifebouy, Dettol,
here advertising of Dettol after viewing that you will able to make short comparison how competitors are work.

here is a Project on safeguard that will help you

Project on Strategic Marketing

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How Write Effective Advertising Copy

Advertising is a Tool of Marketing. but it is very effective part of marketing. success of product is depend on how attractive your advertising. here i tell you more about which points we need to remember while writing an effective Copy add for both print and electronic media 

if of all 

Headline

          headline is very important part of any advertising if we are launching a campaign of product publicity but we not focus on our adverting then our money is just going to garbage. here first thing is headline. keep in mind "first impression is last impression" if consumer not read your story ad then what you get? noting just moeny wasting. 70 % success of ad depend of its Headline. Headline Should be much attractive and give persuasion to reader real/see full ad. 

Use of Picture

          First we discuss about print media. Use of relevant picture is very important. if you are writing about paint or mobile you use happy persons picture or picture that relate to your product. it does not seems your product is talk about color white cream and you use pic of old age people.  this is un-ethical and not relate to your product or services. keep in Focus Relevant pictures. 

Capture relevant background in shoot:

          this is about electronic media. if you are going to write a advertising copy for electronic media. you need to focus which seen matter more and relevant to my product idea. because if you are writing about mineral water bottle then background can be a waterfall with greenery or water filtration process plant.  

Built Believability

         firstly you have to built believability of your product by adding third person comments about your company and your product. your company can hire a Brand Ambassador that have good image in Market and everyone like to look that Personality. 

        you should also add point of view of an Expert in that field for example Head Shoulder Shampoo add Expert opinion in his adds .

USP (Unique Selling Points) 

      This is a marketing tool that is very important. i would like to write in points know u need to brain storming 

•  Lowest Price "show your products price is low"
• Superior Quality "tell how your Quality Superior"
• Superior Service "Tell Customers how your services are superior"
• Exclusive Rights " Show ur License and Quality Certificate

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