Safeguard Marketing Strategy

Safeguard is a anti-bectrial soap. company create very impressive marketing strategy with using different appeals to consumer. lets see this presentation first 

Safeguard ten steps marketing plan

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after viewing the full presentation we have to know that marketer is used Fear appeal and make a proper research before creating Marketing MIX plan. There is a chart of basic human wants

they plan there market keeping in mind first step of human psychological wants.
then after they use Fear appeal and appeal of emotions. in which they show if you dont use our product then Becterias and virus will attack you. you need to wash your hands. In target audience is Children and Mothers. They also use emotional appeal for Society. For Children they make special cartoon in which they show how safeguard control Durtooo(virus leader) and safe Pakistan from diseases.
here some examples


Advertisement example is

link of Safeguard Channel
There are alot of competitors of Safeguard in Pakistan like lifebouy, Dettol,
here advertising of Dettol after viewing that you will able to make short comparison how competitors are work.

here is a Project on safeguard that will help you

Project on Strategic Marketing

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Types of Market

The word market originally meant the place where the exchange between seller and buyer took place.  But today Market mean origin where goods are sold and bought a particular type of buyer.

There are 4 main types of Market

1.      Consumer market

2.      Institutional market

3.      Business to business market

4.      Reseller market

Further each of market is divided by Size or geography such as local, regional, national and international.

Picture

Consumer Market:

            Consumer market consist of people how buy things for household use. As we buy things for our personal use. For example I am student and as I am consider as part of market and companies those sale jeans, T-shirts, pizza, sweets bicycles with multiple other products are really interested to sale their product to me.they want i really remember to buy their product. We see many advertising that target and upscale consumer between age 15 to 30.Advertising for this are mostly more attractive in which we find action, thrill, glamor and more fantasy seans. 

Business to business market:

B to B advertising

            Business to business market consist of companies that buy products or services to use their own business or in market there product. For examples I am dealing in raw material for electronic equipments. I want to expand my business with companies that made electronic equipments.   Advertising for this type of market is usually based heavily on fact and figures and light in emotions. 

Institutional market

            Institutional market is based on widely on profit and non-profit organizations. Such as hospitals, government agencies, schools and universities that provide goods and services for development of society.  Companies that are making furniture, cleaning supplies, computers, office supplies, groceries, audio visual martial, to name of few.  These types of advertising are more likely or similar to business to business ads in that they are heavy on copy and light in visual. 

institutional advertising

Reseller market:

            The reseller market are consist of wholesalers, retailers and distributions who buy full finished product or sami-fineshed product and resell them for profit. We can say third person parties. Resellers are found in almost every type of business.      

In these four types of market in which mostly businesses are spend more money on consumer market. Marketers are mostly advertise to consumer market through mass media such as radio, newspaper, television, General magazines and direct-response advertising media (direct mail and online). 

Some Funny Ideas for Advertising

These advertisement purpose to deliver message in fun way that no-one feel that is advertising.
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Gul Ahmad Eid Offer celebratin Values

Gul Ahmed Eid Collectection

Gull Ahmed Offering Special offers on Eid. This advertising use associated appeal. a happy family is gathered in well dress on moon with smile face. it create very impressive style and can caught your eyes for while. Best of Luck Gul Ahmad

Samsung Web 2.0 T.V

Samsung introduce new T.V with web.2.0 share. very Creative Advertising. in which samsung showing about Watch, surf , chat and share. it give you opertuniy to use web chat online share things to friends. see this creative WeB for more advertising Best of Luck samsung for Web T.V and user who use it.
if you like it then please share it and subscribe for email . thanks :) 

PR Message by Punjab Govt

Govt. of Punjab Pakistan Publish a Broad casting message in News paper on Yum-e-Shadat Ali. in this PR message Govt. request to people to keep peace and move humble in Jaloos.
It is written in old typical style. to much instructions on it. if PR department was use any social personality or religious personality then i think message will more effective and people read it with interest. social personality like Abdul Satar Edi, or Religious personality of that Islamic School of Thought.

McDonalds Creative Marketing Campaign

McDonalds is leading fast food company in World. they make alot of Business strategies to sustain their market and Consumer busy with them and make them loyal. They always make very creative and effective Print and Electronic advertising that influence Mcdonalds Market effectively.
here is Mcdonalds Market over view

Mcdonalds , Try This Mom

mcdonalds offer Wifi in Sale

Points

Mcdonalds Bus stop in country

Creative shelter of Mcdonalds 

creative bill board of Mcdonalds

Mcdonalds new product

New creative newspaper advertising \

Mcdonalds offer Milk shake. yummy

Building new mcdonalds. creative Pictures

Mcdonalds offer big napkin

Creative illusion by Mcdonlds 

free coffee by mcdonalds