How Write Effective Advertising Copy 2

USP (Unique Selling Points) 

     

 This is a marketing tool that is very important. I would like to write in points know u need to brain storming 

howsolve effective advertising collection

•  Lowest Price "show your products price is low"
• Superior Quality "tell how your Quality Superior"
• Superior Service "Tell Customers how your services are superior"
• Exclusive Rights " Show your License and Quality Certificate like ISO2001”

The more you tell the more you sell

            Always remember in Magazine advertising you need to tell more because your attraction to your special costumer s. they want to read more about your product. But u needs to focus how strategically you will attack on his needs and desires. How strategically you tell him what he wants and what he need.  Firstly tell him how your product is helpful for him for make life more easily Then where it available. 

Lay Out:

            Lay out of your advertising is very important. If the presentation of your advertising is very attractive and I catch attention of reader then your money is get pay back to you. You can make you layout more attractive by using different color combinations or different cultural ideas. Because Human is Social animal and we like things social and culturally.

Rules of AIDAS

• ·         Attention “you can get attention of reader or consumer by attractive Headline and Lead”
• ·         Interest  “built interest by asking Question and solution of Problem”
• ·         Desire  “keep in mind how your product can fill desires of human like food, home, personality”
• ·         Action  “call to action tell where you are available and  how you can contact to US”

Use Takeaway selling:

Be honest with your customers. Make credibility of your product and company if you give a sale offer for a limited time then it should be for limited time. Good Customer relations are very important 


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How Write Marketing Emails

here some Tips

1. Ask the 4 Key Questions: Before you begin to write, ask yourself these four key questions.
   • What am I selling (at emotional level)?
   • To whom am I selling?
   • Why am I selling this now (will it make sense to the customer)?
   • What do I want my reader to do (Calls to Action)?
2. Consider Your Font Style: Sans-serif fonts, such as Arial, Verdana and Helvetica, are easier to read online than serif. If people find it difficult to read your copy, they won't!
3. Read Your Copy Out Loud: This will help you hear what your readers hear.
4. Cut the Clutter: William Zinsser wrote that "clutter is the disease of American writing." The quickest way to improve your copy is by removing any unnecessary words such as "that"or "to."
5. Use the Rhythm of 3: List your examples in groups of three. The Rhythm gives a great cadence to your copy.
6. Use Bucket Brigade Words: Bucket brigade words help you move your copy forward. They include remember, and, but, consider, however, for example..and more!
7. Vary Sentence Length: It is important to vary your sentence length to hold your reader's attention. And don't be afraid to use sentence fragments - this isn't your college English class!
8. Differentiate Between Features vs. Benefits: Features are what the product has. Benefits are what it will provide the customers. The customer will always ask, "What's in it for me?" Be sure you tell them. 
9. Write In the Second Person: Focus on one person (you/your) rather than a group (our customers). This makes your reader feel special and highlights how the product can benefit them.
10. Write Less Copy: People read 25% slower online than offline, so you need to write less copy so they will read it.
11. Don't Hide Your Key Points: Keep your most important points at the beginning of paragraphs, bullets and lists.
12. Keep Paragraphs Short: Make sure your paragraphs are no more than 3 lines long. Otherwise you might lose your reader's attention.
13. Remember Odd vs. Even: Odd numbers are easier to remember than even, so use an odd number whenever possible. 

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