How Write Effective Advertising Copy 2

USP (Unique Selling Points) 

     

 This is a marketing tool that is very important. I would like to write in points know u need to brain storming 

howsolve effective advertising collection

•  Lowest Price "show your products price is low"
• Superior Quality "tell how your Quality Superior"
• Superior Service "Tell Customers how your services are superior"
• Exclusive Rights " Show your License and Quality Certificate like ISO2001”

The more you tell the more you sell

            Always remember in Magazine advertising you need to tell more because your attraction to your special costumer s. they want to read more about your product. But u needs to focus how strategically you will attack on his needs and desires. How strategically you tell him what he wants and what he need.  Firstly tell him how your product is helpful for him for make life more easily Then where it available. 

Lay Out:

            Lay out of your advertising is very important. If the presentation of your advertising is very attractive and I catch attention of reader then your money is get pay back to you. You can make you layout more attractive by using different color combinations or different cultural ideas. Because Human is Social animal and we like things social and culturally.

Rules of AIDAS

• ·         Attention “you can get attention of reader or consumer by attractive Headline and Lead”
• ·         Interest  “built interest by asking Question and solution of Problem”
• ·         Desire  “keep in mind how your product can fill desires of human like food, home, personality”
• ·         Action  “call to action tell where you are available and  how you can contact to US”

Use Takeaway selling:

Be honest with your customers. Make credibility of your product and company if you give a sale offer for a limited time then it should be for limited time. Good Customer relations are very important 


This is link for my last Post Click Me   . Now you can Put it out with a perdurable

US Advertising Market Review 2010

Online market increasing rapidly everyday . it is best place for companies and industries to advertise there product. Year 2010 make a record in online advertising uprising. but yet it is on second number. according to Bussinessinsider review

want to read full report of market review click ME
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How Write Effective Advertising Copy

Advertising is a Tool of Marketing. but it is very effective part of marketing. success of product is depend on how attractive your advertising. here i tell you more about which points we need to remember while writing an effective Copy add for both print and electronic media 

if of all 

Headline

          headline is very important part of any advertising if we are launching a campaign of product publicity but we not focus on our adverting then our money is just going to garbage. here first thing is headline. keep in mind "first impression is last impression" if consumer not read your story ad then what you get? noting just moeny wasting. 70 % success of ad depend of its Headline. Headline Should be much attractive and give persuasion to reader real/see full ad. 

Use of Picture

          First we discuss about print media. Use of relevant picture is very important. if you are writing about paint or mobile you use happy persons picture or picture that relate to your product. it does not seems your product is talk about color white cream and you use pic of old age people.  this is un-ethical and not relate to your product or services. keep in Focus Relevant pictures. 

Capture relevant background in shoot:

          this is about electronic media. if you are going to write a advertising copy for electronic media. you need to focus which seen matter more and relevant to my product idea. because if you are writing about mineral water bottle then background can be a waterfall with greenery or water filtration process plant.  

Built Believability

         firstly you have to built believability of your product by adding third person comments about your company and your product. your company can hire a Brand Ambassador that have good image in Market and everyone like to look that Personality. 

        you should also add point of view of an Expert in that field for example Head Shoulder Shampoo add Expert opinion in his adds .

USP (Unique Selling Points) 

      This is a marketing tool that is very important. i would like to write in points know u need to brain storming 

•  Lowest Price "show your products price is low"
• Superior Quality "tell how your Quality Superior"
• Superior Service "Tell Customers how your services are superior"
• Exclusive Rights " Show ur License and Quality Certificate

Want to learn more about USP Click ME

but come back for more tips for free.......

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Pakistan Energy Downfall

PEPCO (Pakistan Electric Power Company), which is responsible with other subsidiary power companies (GEPCO, MEPCO, FESCO, LESCO, IESCO etc) for distribution of electricity in Pakistan except Karachi,. In karachi KEPCO is working. 

              

  Condition of load shading in Pakistan is very serious. Load shading hours are 14+. Government body and energy authorities are totally fail and stuck to control load shading ghost.  Pakistan facing 4500 + MW shortfall.if this situation remain same it will damage Pakistan industry. if industry wipe-out country will lose its one economic pillar. 

                Anther fact that Pakistani people facing is increasing rate of electric Unit. In Karachi and different areas of Pakistan people protest against to much short down of electricity without informing and increasing rate of unit . On the other side Natural Gas and Petrol prices are also increase.  

                Here I have some fact and figures about Demand and supply sheet of Power supply

I Have solutions of this energy crises ..

1. Private Sector can be helpful. many international Companies are interested in this. we can make a deal in energy development sector.
2. if we shift industrial area from citizen area to another place. combine industry sector specially heavy industry. because in a Home we need only 120 W power. but heavy industry need 250 w.  we can save alot of power.
3. Paksitan have very good weather for solar energy. Around the year Electricity can be Generate. we need to focus specially on this field.
4. Pakistan is a Nuclear Country. it have capacity to generate its all Electricity form this.
5. Pakistan have very impressive Water canal and Rivers. Government should make large number of water Dams. recently in flood they have lost to much water . if there was any flood dam available to much distraction can be avoided.
6. Wind generators also helpful in some areas of Pakistan. 
7.  Paksitan have its own Sea. we can also Generate electricity from water waves in sea.

Pakistan Have to Much Talent and Youth Power in It. Only we need to get some proper guidelines. Teacher can play very good and efficient role in this. if we focus on our skills with our study we can make our country Developed.  

If  you like this please comment and share with your friends  Thanks in Advance

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That 1 Friend

#that1friend you don't see as often but you somehow closer than ever.

#that1friend that immediately asks whats wrong when they see things arent going good at the moment..

#that1friend that I can talk to anything about .

#that1friend whereby you can talk to, you can cry on, you can play with, YOU CAN RELY ON.

#That1Friend is better than 1,000,000,000 fake ones.

 #that1friend that always eats your food :)

#that1friend that always "borrows" your clothes, YOU CAN HAVE IT, IM NOT GETTING IT BACK ANYWAY -_-.

#That1Friend that understand .

#That1Friend that u feel so comfortable with, u can be so stupid with, u can be yourself with, won't judge u, won't stab u in the back.  

Davis Frees! Buy Pak Blood In $2.34Million

An American CIA contractor who shot and killed two Pakistani men was released from prison Wednesday and left Pakistan after more than $2 million in "blood money" was paid to his victims' families, defusing a dispute that threatened an alliance vital to defeating al-Qaida and ending the Afghan war.
Hamid Gul, a former ISI chief turned cheerleader for right-wing causes, said on a popular TV talk show. "This is shameless surrender. We are being sold and not even told about, I appeal the people not only to condemn it, but also rise against it."
Davis, a 36-year-old Virginia native, claimed he acted in self-defense when he killed the two men on the street in the eastern city of Lahore. The United States initially described him as either a U.S. consular or embassy official, but officials later acknowledged he was working for the CIA, confirming suspicions that had aired in the Pakistani media.
The U.S. said the two victims were robbers, but there has been persistent speculation they were employed by the ISI to trail him or were known to him, perhaps as his own informers in the city. Their families insisted they were regular citizens, but acknowledged one was carrying a gun.
The United States had insisted Davis was covered by diplomatic immunity, but the weak government here, facing intense pressure from Islamist parties, sections of the media and the general public, did not say whether this was the case — and now will presumably not have to do so at all.
Rebecca Davis said she was elated when she learned of her husband's release in a phone call at 6:30 a.m. She said she doesn't know where the money paid to release her husband came from.
"I knew it was self-defense. My husband is not a killer. He's not a Rambo," she said, speaking outside her home in Highlands Ranch, Colorado.
The payment of "blood money" had been suggested as the best way to end the dispute for the Pakistani government and the United States, but the speed in which the deal was done and Davis left the country surprised many here. The practice, which comes from Islamic law, is common and legal in Pakistan, but criticized by human rights groups.
Punjab Law Minister Rana Sanaullah said Davis was charged with murder Wednesday in a court that was convened in a prison in Lahore, but was immediately pardoned by the families of the victims after the payment. Reporters were not allowed to witness the proceedings.
"This all happened in court and everything was according to law," said Sanaullah. "The court has acquitted Raymond Davis. Now he can go anywhere."
U.S. officials said Davis left the country soon after his release from jail.
Raja Muhammad Irshad, a lawyer for the families, said 19 male and female relatives appeared in court to accept the $2.34 million from the U.S. One Pakistani official said the sum was just under twice that, while other media outlets reported the amount was between $700,000 and $1.4 million.


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 i recieve some Comments from my Twitter Account on it 

1.if Raymond Davis writes his biography, what would it be called? 'Shariah saved my ass'.
2. The release of Raymond Davis is indicator of our weak foreign policy and weak Judicial system.The tool of diyyat.
3. Raymond davis - local n intl interviews given- topi drama

My Openion
 Raymond Davis will soon appear in Nat Geo's Jailed Abroad. he will surly tell his story of success and says  Islamic Law provide me Protection.